What is OptiRanker?

OptiRanker is a Search Engine Optimization (SEO) software product. Small businesses are often resource constrained, but they face the same challenges as big companies do. Increasingly, a good portion of website (or ecommerce) revenues come from traffic that is generated from customers who use search engines like Google, Yahoo and MSN. SEO techniques require optimized website content based on appropriate keyword, phrases and themes. By using OptiRanker, businesses can develop such optimized content - the key to improved search engine rankings, greater website traffic and increased revenues.

Companies have two options - they can either use the tool to optimize content themselves and save money in process or contract with us to write optimized content.

If all small business owners get access to OptiRanker, then what are my chances of getting higher website ranking?

The answer is simple. When someone searches for a "keyword", search engines provide anywhere from hundreds of web sites to millions of web sites. A typical searcher will never look beyond results shown in first two pages. So, search engine traffic is usually directed to only the top 10 or top 20 websites that show up for different search queries. Our current policy is to provide optimal content for a particular keyword to first twenty users. Right now, OptiRanker is making available only one keyword to its first 20 users. After that, keyword will be not be made available to anyone else. In short, its First come, First serve.

Why is OptiRanker unique?

OptiRanker takes guess work away and provides you keywords and phrases to build themes. Example: Just say you are selling "Ipod" on your website, so keyword most important to you is "Ipod". However, just mentioning "Ipod" on your website will not mean that your website will rank high when someone searches for "Ipod". Now a few basics about how search engines work. Once you set up your website, a search engine spider or crawler (see http://en.wikipedia.org/wiki/Web_crawler) visits your web site and reads the text. Crawler searches several keywords based on a theme. So, more relevant the information, higher the ranking of your website.

If you are selling "Ipod", then the spider is looking words like "Ipod", "Apple computer", month of "August" and many more. Why? Because "Apple computer" made "Ipod" in the month of "August". If you thought about some phrases associated with "Ipod", you might have picked "Apple computer", but surely not the word "August".. OptiRanker can tell you hundreds of such keywords that are not so obvious, but can improve your websites' ranking.

John Alexander, co-director of training for Search Engine Workshops says the following about SEO and OptiRanker Artificial smarts - Search engines learn to read context.

The search engine can tell the relative importance of web pages within a particular theme by the manner in which these pages are cross-linked. OptiRanker will help you develop a theme for your entire web site or specific sections of your web site. Its important to understand that OptiRanker will point you in the right direction, so that you create content that Search Engines like. OptiRanker will not write content for you.

I am not good with a computers and software. I really do not have time to do all this, how can I still optimize my web site?

If you do not know how to use software or you are not good at writing text copy. - we have a solution for you. We have highly skilled SEO writers who can write optimized written pages at an affordable rate.

How does OptiRanker work?

OptiRanker works in many ways. It can analyze your website, run through the search engines and create a list of all the best keywords related to themes identified on your website.

OptiRanker will list keywords are in order of importance. You can then use those keywords to develop content that search engines find attractive.