Each page on your business web site should be considered a separate and unique entry point for your customers.   These pages are indexed in the search engines as uniques content pages and will be found through natural search traffic.

Take a few minutes to visit the pages on your web site and ask yourself  "if this was the entry page to my business, does it contain a call to action for these visitors?"

Call to Action?
Simply, other than leaving, is there an obvious link, graphic or piece of content that will engage a visitor with your valued product or service? If not, why does that page exist?

A great example of call to actions gone wild, is a quick review of amazon.com.  There are many opportunities to engage a visitor and draw them into the customer experience that Amazon offers.

 And for some of you, the simple excerise of looking at each page on your web site, may reveal some very interesting, stagnant and perhaps incorrect information about your business.

PMark